Our Be Safe Ohio campaign is focused on preventing slips, trips, falls, overexertions, and driving related accidents in Ohio. These accidents make up approximately 60 percent of all serious BWC claims each year, in addition to being major drivers of injuries in the home.
The campaign features a 30-second TV spot with two beleaguered, blue-collar guardian angels in a break room comparing notes on how overworked they are thanks to the unsafe behaviors of their respective humans. The behaviors, while humorously portrayed, are things many people have done without really thinking, such as standing on an unsteady chair to change a light bulb and driving while drowsy. That theme carries over to other elements of the campaign such as online videos with short safety messages. The campaign uses the tagline, “If you don’t care about your safety, who will?
Learn more at our Be Safe Ohio campaign page.